Lead operations
AI lead intake and sales follow-up
Comes in
- Website forms
- Shared inbox
- Campaign leads
- Referrals
The workflow
- Check each inquiry for completeness
- Identify the likely interest
- Apply agreed qualification rules
- Create the right CRM record
People stay in control
Your team approves high-value, sensitive or unusual responses.
Comes out
- CRM record
- Prepared response
- Proposed next action
- Owner notified
- The situation
- Leads arrive through forms, email, campaigns or referrals, but response and qualification depend on someone noticing, interpreting and routing each inquiry.
- Example build
- An intake workflow checks each inquiry for completeness, identifies the likely interest, applies agreed qualification rules and creates the right CRM record. It can prepare a response, propose the next action and notify the correct person when human follow-up is needed.
- Connects with
- Website forms, shared inboxes, CRM, calendar, email, messaging and analytics.
- Human review
- Your team defines qualification rules and approves high-value, sensitive or unusual responses.
- What to measure
- First-response time, routing accuracy, follow-up completion, qualified-lead rate and manual touches.